What the Legendary Brand looks like
The brand's primary color palette is black and gold:
Legendary Black
CMYK
Pantone
RGB
HTML
100 79 44 93
Black 6 C
16 24 32
#101820
Legendary Gold
CMYK
Pantone
RGB
HTML
2 22 100 8
110 C
218 170 0
#DAAA00
Legendary Gold Shadow
CMYK
Pantone
RGB
HTML
6 35 99 18
1245 C
198 46 20
#C69214
The Legendary logo combines a Shield and Griffin:
The Shield is a representation of wholeness, wellness, and defense. It symbolizes a rejection of quick-fixes. It represents strength. Also, it's pristine simplicity is symbolic of the premium quality of the Legendary Brand.
The Griffin is a legendary creature that has the body, legs, and tail of a lion, combined with the head, wings, and talons of an eagle. Although most prominent in the art and lore of Ancient Greece, tales of Griffins are found as far back as 3,000 BC among the Ancient Persians and Egyptians. With the lion being considered the king of beasts, and the eagle the king of birds, the Griffin is considered to be the king of all creatures – an especially powerful and majestic creature.
In mythology, Griffins were guardians of gold, treasure, and priceless possessions, which is fitting. They also represented strength, military courage, and boldness.
The Griffin is offset on the Shield to give both elements equal weight, i.e. the Griffin is not "contained" in the Shield. The Shield and the Griffin symbolize the dynamic between quiet strength and bold energy that is at the heart of greatness, and at the heart of the Legendary Brand.
The primary brand logo is the gold version of the Griffin Shield with the "LEGENDARY" text on top and the tagline below.
Alternatively, there are several approved logo variations.
Please ensure that whichever logo you use is given adequate whitespace around it to preserve the presence of the brand on the page or screen.
Also ensure that the logo is displayed at a legible size.
Here are some basic tips for using the logo correctly:
Correct: Display the logo and tagline larger than the minimum size, in the correct brand colors, and with adequate whitespace on white or a light-neutral background.
Correct: Display the reversed logo and tagline larger than the minimum size, in the correct brand colors, and with adequate whitespace on a dark, uncluttered background.
Incorrect: Do not display the logo rotated.
Incorrect: Do warp the shape of the logo.
Incorrect: Do not display the logo on top of brightly colored backgrounds.
Correct: Display the logo reversed to a single color (white or gold) on an approved brand color.
Incorrect: Do add a drop shadow, bevel, or other Photoshop effects to the logo.
Incorrect: Do not change the color of the logo or tagline.
Incorrect: Do not display the logo on top of a cluttered background like a detailed photo, because the logo is no longer legible.
Correct: The logo can be used on top of a photo if the background is uncluttered.
Incorrect: Do not change the tagline font.
Incorrect: Do not change the size or position relationship between the icon, the text, and tagline.
Legendary's primary typeface is Droid Serif.
Droid Serif is available as a free download (at fontsquirrel.com).
Our secondary typeface is Titillium Text. Titillium Text comes in a variety of weights. Titillium Text Light, Titillium Text Regular, and Titillium Text Bold are approved for use with the Legendary Brand.
All the weights and styles of Titillium Text are available for free download (at fontsquirrel.com).
When using Droid Serif and Titillium Text together, Droid should have a 1.75-to-1 size ratio with Titillium. This keeps a clear primary-secondary relationship between our typefaces.
